Book Review – “The Entrepreneur’s Guide to Customer Development” by Cooper and Vlaskovits

This book is a must-read for anyone considering starting a startup. While its title is misleading – it only focuses on Step 1 of Customer Development, Customer Discovery – it is easy to read and understand and packed with both conceptual and actionable information. After discussing key theory and concepts, the authors provide step-by-step directions for how to actually begin. Get this book, read it, and then “Get out of the building!”

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