Author Archives: prooferforhire

Quote – Lao-tzu

A journey of a thousand miles begins with a single step.

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Quote – Winston Churchill

Success consists of going from failure to failure without loss of enthusiasm.

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Book Review – “The Entrepreneur’s Guide to Customer Development” by Cooper and Vlaskovits

This book is a must-read for anyone considering starting a startup. While its title is misleading – it only focuses on Step 1 of Customer Development, Customer Discovery – it is easy to read and understand and packed with both … Continue reading

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Book Review – “On Speaking Well: How to Give a Speech with Style, Substance, and Clarity” by Peggy Noonan

This small book is a gem. Noonan immediately sets you at ease and provides valuable suggestions, illustrated with anecdotes, enabling you to feel confident and relaxed about the prospect of writing and/or giving a speech. Anyone in such a position … Continue reading

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Word of the Moment: Qat

an evergreen shrub

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Book Review – “Nudge” by Richard H. Thaler and Cass R. Sunstein

“Nudge” is a fabulous book. It is informative, thought-provoking, and fun – everything you’d hope to find in a good read. Falling into the broad category of behavioral economics, it describes and explains the power of nudges to make people … Continue reading

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Word of the Moment: Foehn

a warm, dry wind blowing down the side of a mountain

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