Category Archives: Book Reviews

Book Review – “The Entrepreneur’s Guide to Customer Development” by Cooper and Vlaskovits

Posted on 2012/08/22 by prooferforhire

This book is a must-read for anyone considering starting a startup. While its title is misleading – it only focuses on Step 1 of Customer Development, Customer Discovery – it is easy to read and understand and packed with both … Continue reading →

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Book Review – “On Speaking Well: How to Give a Speech with Style, Substance, and Clarity” by Peggy Noonan

Posted on 2012/08/09 by prooferforhire

This small book is a gem. Noonan immediately sets you at ease and provides valuable suggestions, illustrated with anecdotes, enabling you to feel confident and relaxed about the prospect of writing and/or giving a speech. Anyone in such a position … Continue reading →

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Book Review – “Nudge” by Richard H. Thaler and Cass R. Sunstein

Posted on 2012/02/13 by prooferforhire

“Nudge” is a fabulous book. It is informative, thought-provoking, and fun – everything you’d hope to find in a good read. Falling into the broad category of behavioral economics, it describes and explains the power of nudges to make people … Continue reading →

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Book Review – “Medium Raw” by Anthony Bourdain

Posted on 2012/02/06 by prooferforhire

Anthony Bourdain’s ten-year follow-up to Kitchen Confidential shows how parenthood, exposure to other cultures, and life in general have contributed to his greater maturity and growth, making Medium Raw perhaps even more enjoyable and interesting than his earlier work. Fans … Continue reading →

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